SEO techniques are becoming more refined by the day. Before, most SEO efforts were focused on the content of the website, employing backlinks, article directories and keyword placement to hopefully get the attention of search engines and readers. Now, even web designers have to be SEO-conscious when planning a website’s design. Even embeds, tags and HTML codes are now optimized for SEO.
This new development might seem like a huge hassle to some website owners. Now, aside from looking for a reliable Raleigh SEO company, you also have to scout for writers and web designers who know how to optimize their work for search engines, right? Well, not exactly. Most companies offer a range of SEO services from web design, content writing and SEM. These are bundled all in one package, which is a good thing. Coordination can be a stressful thing if you’re working with several companies and individuals at the same time. Having one Raleigh search engine optimization company to perform all the tasks is a lifesaver.
If you can, choose an SEO company offering several packages, or if you can, go for those companies that offer packages you can customize. This way, you only need to pay for what you actually need. Smaller websites can benefit from these custom packages because they will most likely have budget restraints. You don’t need to pay for features you don’t need yet, and you can simply upgrade the service as your company grows.
How Design Helps SEO
Now that SEO is burying deep into the design level, it’s important for web designers to know techniques that will help increase a website’s ranking with search engines. Before, all web designers had to worry about was being creative and imaginative enough to come up with an attention grabbing design. Now, they have to cater both to readers, and search engines.
So how exactly does a website’s design contribute to its standing on search engines? Well, it’s more about coding than anything else. Although website viewers can’t read it, each page on a website is made up of HTML and CSS codes. Web designers embed tags into these codes, making it easier for search engine spiders to recognize and index each page.
This thinking applies to elements in a page, like videos and pictures. Even the way you name your picture files contribute a lot to SEO. Web designers make sure that all elements embedded into a page are renamed to something that is relevant to a site’s targeted keywords.
Web designers are also responsible for viewer retention. If a website has good web design and easy navigation, viewers will most likely keep coming back each time you update the site. Also, if a website is designed properly, viewers will spend more time going through each page. This helps with new Google algorithms because the longer viewers stay on your website, the better you look in the eyes of search engines.
So you see, web designers really have their work cut out for them when it comes to SEO. The next time you look for a reliable Raleigh SEO company, make sure to choose one that knows exactly how important web design is to your SEO ranking. For more information on web design centered SEO techniques, visit. https://chasemarketingsolutions.co/services/website-designer.